CAREER SUMMARY:

Interactive Art Director / Senior Website and Print Designer with excellent project management skills resulting in consistent success steering multiple projects concurrently.
Along with ten years experience in Marketing and Advertising, encompassing website development, interactive Flash sales presentations, internet marketing / SEO, and collateral materials design, I am extremely business minded, organized, and self motivated, with an inspired sense of creative design and current trends.

SKILL SET:

Most importantly, my passion is Advertising and Marketing and the various design skills I possess are just that; tools to create functional, effective product and service promotions.

EXPERIENCE:

Freelance Designer Clearwater, FL (Aug 2010 – present)

Freelance Website & Print Designer

Infinity Technology Solutions Tampa, FL (Oct 2005 – Aug 2010)

Art Director / Senior Website & Print Designer

Outside clients:
Created custom-designed marketing packages including website development, internet marketing and print for a wide range of customers in the Tampa Bay and Atlanta markets. Met with clients onsite or by phone to assess needs and develop website structure allowing for maximum ease of navigation; "nobody gets lost!" Managed projects from conception to completion, handling 6 to 12 projects at any given time.

• Continually received positive testimonials and letters of appreciation from outside clients.

In-house:
Managed targeted marketing and advertising campaigns to promote Infinity’s services, including development of corporate branding, tag lines, collateral materials, sales materials / catalogs and interactive Flash sales presentations, website development / SEO, promotional items, van wraps, golf tournaments for charity, and Microsoft-sponsored events.

• Contributed to company profitability and related growth from 8 to 40 employees through establishing new corporate identity campaign and introducing a 40-page Managed IT Services Proposal catalog that allowed the sales team to better convey and sell the company’s services.

Media Alliance, Inc. Clearwater, FL (Jul 2001 – Oct 2005)

Art Director / Senior Designer

Developed websites and high impact interactive Flash sales presentations on CD for clients across the nation, managing from conception to completion. Led art direction of multi-media marketing packages (websites and CD production) ranging in value from $12K to $60K. Worked in tandem with print designers and copywriters to ensure continuity of message and image for clients. Recorded / edited voiceovers and directed / produced green-screen video shoots at professional studios with hired actors. Managed 8 to 12 projects concurrently as well as an outside staff of freelance website designers, copywriters, voice talent and actors for video shoots.

• Won the 2005 McSam Award - Best Multi-Media piece for website and interactive Flash Sales Presentation.
• Drove sales, increased consistency and streamlined sales process by establishing advertising packages, project pricing, and sales collateral to allow the sales team to better focus on selling.
• Significantly improved production efficiency by creating an in-house workflow e-filing system that allowed all designers, photographers, copywriters and content gatherers to easily access files and work quickly to project completion.

Wright Communications, Inc. Warwick, NY (Mar 2001 - Oct 2005)

Contract Website Designer

Completed website development and implementation from website conception to “go-live” and maintenance for a wide range of small businesses utilizing Wright’s services for their advertising needs.

KView.com Tampa, FL (web dept. shut down) (2000 - 2001)

Website Designer

BusinessMall.com Clearwater, FL (web dept. shut down) (2000)

Website Designer

City of St. Petersburg, City Hall St. Petersburg, FL (2000)

Website Designer / Intern

Jabil Circuit, Inc. St. Petersburg, FL (1998 - 2000)

Production Director - Circuit Boards / Surface Mount Technology

Harbor Model Products Streetsboro, OH (1997 - 1998)

Sole Proprietor - Mail Order Scale Model Ships

Advanced Lighting Technologies International, Inc. Solon, OH (1987 - 1997 TEN YEARS!)

Manager of Documentation Services - Corporate (1997)
Manager of Product Documentation / CAD Draftsman (1993 - 1997)
Documentation Specialist/CAD Draftsman - Product Engineering (1987 - 1993)

EDUCATION:

Completed coursework towards Associates Degree in Mechanical Engineering
Cuyahoga College - Cleveland, OH

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Providing advertising solutions in Clearwater, Tampa Bay, St. Petersburg, Safety Harbor and surrounding Florida areas.